Naming rights a sign of the times
Shaw’s 10-year pact with convention centre part of a growing trend
“If you’re a Shaw and you’re trying to build your market in the east and you’re advertising in the east, what is the cost of that advertising? This is very passive media. You just do it once, you don’t have to update it. It will be present for 10 years. It’s a pretty powerful thing.”
– AL ALBANIA, PRESIDENT, ACART COMMUNICATIONS
BY DAVID SALI
david@greatriver.ca
MARKETING
When it comes to Shaw Communications Inc.’s new deal with the building formerly known as the Ottawa Convention Centre, money truly is the name of the game – for both parties.
Earlier this month, Shaw, the Albertabased corporation that provides cable,...
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