Charting a new course for the canal

Demise of venerable cruise line gives local businesses a chance to reinvent historic waterway as a modern tourist destination, observers and industry insiders say

“We’re in one of the most exclusive tourism clubs in the world. You have the opportunity here to create something that’s absolutely one of a kind and can’t be easily emulated.” – MICHAEL MULVEY, ASSISTANT PROFESSOR OF MARKETING, TELFER SCHOOL OF MANAGEMENT

BY DAVID SALI david@obj.ca
TOURISM


With the Rideau Canal’s main summer attraction grounded for the season, it’s time for Ottawa to rethink the way it promotes its membership in “one of the most exclusive tourism clubs in the world,” local industry experts say. After more than six...

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