Hydropothecary has high hopes for luxury pot model

Upstart Gatineau company targeting the ‘discerning customer’ with five-star medical marijuana delivery plan

“I think it doesn’t matter what market you’re looking at, whether it’s … watches, restaurants, hotels, hair salons, there’s always a really super high-end market where people are willing to pay, and I don’t think this is any exception.” – UNIVERSITY OF OTTAWA MARKETING PROFESSOR MICHAEL MULVEY